Updated: Q4 2025BIScience
BIScience is a digital intelligence platform providing cross-channel ad analytics, consumer insights, and market benchmarking. Updated: Q4 2025BIScience
BIScience’s data is derived from an innovative hybrid model powered by AI-driven algorithms that statistically sample the online digital ecosystem. It was collected and analyzed from January 1, 2025, to December 31, 2025. This approach combines insights from both human and virtual panels to create a robust market survey methodology. The analysis focuses on ad costs, impressions, and CPM. BIScience’s digital ecosystem includes various ad-selling platforms, such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels. Updated: Q4 2025BIScience
Data represents activity among BIScience clients, broader industry metrics may vary. Video ad CPM is the average cost per thousand impressions for video ads, indicating the cost to reach viewers with video content.