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Smartphone Search Engine Users
Overall
Search Engine Users
by Device
Mobile Phone Search Engine Users
Smartphone Search Engine Users
by Search Engine
Google Search Users
Microsoft Bing Search Users
Yahoo Search Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- April 2026 
Note: smartphone users of any age who submit a search query into a traditional search engine (browser or app) via smartphone at least once per month
Additional Note: Search engine users who interact with AI-generated search summaries without engaging with traditional search results are included. Searches conducted via conversational search interfaces (e.g., Google’s AI Mode, Bing’s separate AI search window) are excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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