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CTV Ad Revenues - Paramount Acquirer Base Case Scenario, By Company
No Acquisition Scenario
Paramount Acquirer Base Case Scenario
Source: EMARKETER Forecast, March 2026 - March 2026
Note: includes in-stream video such as those appearing before, during, or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, or post-roll video ads) and video overlays; appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned
Additional Note: "Paramount acquirer" assumes Paramount acquires Warner Bros. Discovery and launches a Paramount+ and HBO Max bundle in Q3 2027
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders