As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
1- and 3-hour delivery options add urgency—and a revenue stream—on top of the free same-day option.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.
By launching an integrated jewelry platform, the luxury goods giant aims to rival LVMH and steady group sales.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
With 1 in 4 UK homes reached, AI optimisation trims CPC 75% and boosts ROI for brands.
Google, Meta, OpenAI, and more pledge to share fraud intel—aiming to steady platform trust and engage with regulators.
Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.
AI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.
Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards.
Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
The retailer’s Big Spring Sale aims to drive seasonal demand across home, wellness, and travel categories.
Our data shows why this move makes sense.
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.